Monitor brightness vs Print Luminosity

Today’s ultra-bright monitors may misrepresent the brightness of your actual print. The way that colours are shown on screen is via an array of light-emitting diodes (or conductors in LCD). Colours are represented on paper using pigments. By definition this means there will be change in luminosity between the two mediums. This will be more apparent on matt papers than gloss.

There are variables you can control to make sure your print is as bright as you’d like it: find out more here. You should also look at soft proofing your images.